Case Studies

Dive into the journeys of successful personal brands. Learn how they grew their influence.

Charli XCX Brat Summer marketing case study cover

Charlie XCX

Brat Summer Genius Marketing Masterclass

Marketing strategies Charli XCX and Atlantic Records used to drive the success of the album “Brat” and how artists can apply these tactics to capture attention and shape culture.

For Music Artists
Chris Williamson Modern Wisdom YouTube growth case study cover

Chris Williamson

How Chris Williamson Got Over 250,000,000 Views on YouTube

Modern Wisdom surpassed 70M downloads and built a 700K+ YouTube audience after launching in 2018, with explosive growth starting in 2020.

For Content Creators
Doechii music marketing and audience growth case study cover

Doechii

How Doechii Gained 31.8 Million Listeners in 6 Months

A breakdown of how Doechii used color psychology, minimalism, and strategic vulnerability to accelerate discovery and audience growth.

For Music Artists