Learn the genius marketing strategies Charli XCX and Atlantic Records used to drive the success of Charli XCX's 6th official album, Brat Summer and discover how as an artist you can apply these proven tactics to capture attention and shape culture.
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How it became Charli XCX's highest-charting album in the U.S., debuting at No 3 on the Billboard, No 1 in Australia.
Why did Collins Dictionary choose ‘brat’ as Word of the Year, and what does it say about today’s culture?
Why U.S. Vice President Kamala Harris's 2024 presidential campaign embraced the "brat" aesthetic?
It doesn’t make any sense to make a key and then run around looking for a lock to open. The only productive solution is to find a lock and then fashion a key. It’s easier to make music for your fans you seek to make an impact than it is to find fans for your music.
Your new song is about to drop, so you spam every playlist curator, every blogger, every “industry contact” you can find begging for a repost. They ignore you. You obsess over streams, saves, and follower counts, even though you know half the industry is buying numbers just to look relevant.
You post every day because someone told you consistency matters, even when the content feels empty and forgettable. It’s the same old behavior industrial, desperate, and loud—just repackaged for the streaming era.
Your insecurity is not a reason to chase fans, curators, or algorithms. You’re not a background musician from another era. So why are you acting like one?
There is a more effective way. You can do it. It’s not easy. But the path is clear. And once you see it, you can’t unsee it.
You stop hoping, stop chasing attention, stop blending in, stop making average music for average people while hoping they listen to your muisc, stop begging people to become listen to your music, stop looking for shortcuts, and time to start insisting on a long, viable path instead.
You already have the talent most people will never touch. What you’ve been missing is the architecture around it.
And discover these proven strategies used by the most influential Hollywood celebrities to become magnetic and attract a massive fanbase and artists capture 90% of the $50 billion music industry?
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