EBook

How Brat Summer Took Over the World & the Genius Marketing Strategy Every Artist Should Learn

Learn the genius marketing strategies Charli XCX and Atlantic Records used to drive the success of Charli XCX's 6th official album, Brat Summer and discover how as an artists you can apply these proven tactics to capture attention and shape culture.

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We typically work one-on-one with a select number of clients. These private engagements come with high fees because they are intensive and hands-on.

They are not the right fit for everyone, and that’s completely okay. Brand Like a Celebrity offers you the opportunity to explore the same branding mindset, frameworks, and principles we use with our clients without the pressure, cost, or commitment of a one-on-one service. If you read the eBook and feel it’s not aligned with your goals or direction, that’s perfectly fine. It simply means our approach isn’t the right fit for you and you can know that without risking a large upfront investment. think of this as a low-pressure, low-risk way to discover if our approach to branding matches how you want to build your career.

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This case study breaks down the Brat Summer phenomenon and the genius marketing strategies Charli XCX and her label used to market her music. It shows how a single album rollout turned into a global cultural trend, influencing social media, fashion, language, and online behavior worldwide.
This case study is for: Artists who want to market their music without relying only on ads Marketers looking to understand how culture-driven campaigns actually work Managers & labels who want to create moments, not just releases If you’re trying to make people feel something and talk about your work, this is for you.